Use Cases
The big-picture scope of The Laws of Innovation, along with its use of widely relatable examples, makes it accessible and relevant to a very wide range of profiles - from students and aspiring innovators to practicing product managers, to the people-teamers and the simply curious.
For Individuals
For anyone who'd benefit from deep, broad, and first-principles understanding of innovation in one book.
Examples:
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Aspiring innovators: e.g. founders, product managers, engineers, designers, marketers, etc.
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Existing innovators: (in the same categories above) looking to broaden their understanding and advance their careers.
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Innovation enablers: e.g. analysts, researchers, people recruiters, account managers, etc, with the same goals as above.
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The simply curious
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The gift-givers: Given it's broad, accessible, and inclusive approach, the Laws of Innovation is ideal as 'the one book' to gift to anyone seeking to understand, enter, or advance in the field of innovation.
For Companies
Help everyone in your team become a more effective, versatile, and timeless innovator.
The Laws of Innovation provides objective answers to questions all your innovators should know. It covers principles that are relevant for every value-creating role (from product managers to engineers and marketers) and at every level (from junior to VP). Examples include:
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What currencies of value should all my work contribute towards?
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What's the universal criteria for a delightful experience? And how do I maintain it?
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How can I build in healthy addictive dynamics into my product?
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When is a price premium more acceptable than not?
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When does creating more effort/pain for the customer actually create more value?
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Can I lead my time to deliver value-driven outcomes without micromanaging?
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How can I anticipate and tackle the insidious emotional forces that can cause my product to fail?
For Schools and Universities
The ideal bridge between the academic and practicing world.
The Laws of Innovation combines academic rigour with practical and relatable insight, without prescribing rigid methodologies or fixating on specific success stories.