Uncover the universal laws behind the world's most successful innovations
The Laws of Innovation reveals the timeless forces behind all successful innovations—from tech products to communities and offline experiences—and uncovers the hidden psychological forces that fuel them.
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It provides a timeless, big-picture foundation for anyone seeking to understand, enter, or advance in the fields of innovation, entrepreneurship, or product strategy.
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Coming to other stores in 2025
OVERVIEW
A timeless foundation for understanding humans better and building market-leading products
By blending the deep psychology of human nature with practical principles of strategy, design, storytelling, and more, The Laws of Innovation delivers unique insights that would otherwise remain hidden. This is ultimately to help you understand people better and build successful, game-changing products in any industry or era.
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Read a sample
ETHOS
Stories and processes are ephemeral, but human nature is eternal
While many innovation books focus on stories and processes that can quickly lose relevance, The Laws of Innovation is built on observable, scientifically grounded truths of human nature, ensuring its insights remain valuable for decades to come.
AUTHOR
Driven to democratise understanding
Mo S. Khan, a practising Director of Product & Strategy, is passionate about helping people understand and navigate the world from first principles instead of just relying on others' stories and methods.
His unique approach blends universal, real-world observations with extensive research across disciplines—including psychology, neuroscience, and strategy—to reveal otherwise hidden patterns and insights.
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Mo's ultimate mission as an author is to democratise the understanding of innovation, empowering more people to comprehend and enter the field—regardless of their title, experience, or background.
Questions & Answers
Who is this book for?
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Whether you're seeking to understand, enter, or grow in the field of innovation—or simply want to better understand how the world works—this book is for you. The Laws of Innovation explores innovation from first principles and does not rely on existing business frameworks or jargon. It’s designed to be accessible to readers from all professions, titles, and industries. See use cases for more information.
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Who is this book NOT for?​
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​​The Laws of Innovation may not be the right fit for those seeking:​
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Entertainment or innovation 'story books': the book is optimised for conciseness and clarity of insight than as a source of entertainment, and therefore does not preface concepts with long anecdotes or stories.
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Step-by-step processes to simply follow: the book is about understanding the world as an innovator rather than following specific methods or processes. It focuses on foundational principles that can be applied regardless of the process or methods used.
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Why was this book written?
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​The Laws of Innovation was written to fill a gap in the market that persisted despite the contributions of existing thought leaders. Successful icons tend to focus on their success stories, high-profile academics on their specialised fields of research, and other authors on contextual processes and methods. This book seeks to counter and complement those approaches by focusing on universal principles that enable a more self-sufficient understanding.​​​​​
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Is there an author blog?
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​​Due to his focus on long-term projects that synthesise many ideas and disciplines, Mo does not currently maintain a blog or active online presence.​​​
