See and shape the world through an innovator's lens
The Laws of Innovation uncovers the universal laws behind the world's leading products and innovations—from tech products to offline experiences and humanitarian solutions—and the deep psychology of human nature that fuels them.
​​
It provides a timeless, big-picture, and first-principles foundation for anyone seeking to understand, enter, or advance in the fields of innovation, entrepreneurship, or product strategy.
*exact print design may differ
Coming to other stores in 2025
OVERVIEW
An enduring foundation for becoming a more perceptive, versatile, and timeless innovator
The Laws of Innovation blends the deep psychology of human nature with practical principles of strategy, design, storytelling, and more to deliver unique insights that cannot be achieved in isolation. This is to enable a more intuitive understanding of the field, empowering today's and tomorrow's innovators to build market-leading innovations of all kinds.
​​
Overall, The Laws of Innovation explores nearly one hundred highly interconnected, universally observable, and scientifically grounded laws and principles, supported by numerous diagrams and real-life examples—all condensed into the size of a typical single-idea business book.​​
​
Read a sample
ETHOS
Stories and processes are ephemeral, but human nature is eternal
While many innovation books focus on stories and processes that can quickly lose relevance, The Laws of Innovation is built on observable, scientifically grounded truths of human nature, ensuring its insights remain valuable for decades to come.
AUTHOR
Driven to democratise understanding
Mo S. Khan, a former Director of Product & Strategy, is passionate about helping people understand and navigate the world from first principles, instead of just relying on others' stories and methods.
His unique approach blends universal, real-world observations with extensive research across disciplines—including psychology, neuroscience, and strategy—to reveal hidden patterns and insights that may not otherwise surface.
​
Mo is driven by the belief that the most valuable insights are objective, accessible, and relatable to anyone. His mission as an author is to democratise the understanding of innovation, empowering more people to comprehend and enter the field—regardless of their title, experience, or background.
Questions & Answers
Who is this book for?
​​
Whether you're seeking to understand, enter, or grow in the field of innovation—or simply want to better understand how the world works—this book is for you. The Laws of Innovation explores innovation from first principles and does not rely on existing business frameworks or jargon. It’s designed to be accessible to readers from all professions, titles, and industries. See use cases for more information.
​
​
Who is this book NOT for?​
​
​​The Laws of Innovation may not be the right fit for those seeking:​
​
-
Entertainment or innovation 'story books': the book is optimised for conciseness and clarity of insight than as a source of entertainment, and therefore does not preface concepts with long anecdotes or stories.
-
Step-by-step processes to simply follow: the book is about understanding the world as an innovator rather than following specific methods or processes. It focuses on foundational principles that can be applied regardless of the process or methods used.
​​​​
​
Why was this book written?
​
​The Laws of Innovation was written to fill a gap in the market that persisted despite the contributions of existing thought leaders. Successful icons tend to focus on their success stories, high-profile academics on their narrow fields of research, and other authors on contextual processes and methods. This book seeks to counter and complement those approaches by focusing on universal principles that enable a more self-sufficient understanding.​​​​​
​
​​
Is there an author blog?
​
​​Due to his focus on long-term projects that synthesise many ideas and disciplines, Mo does not maintain a blog or active online presence.​​​
